Logo Design for EZ Turn Signals, a Utility Vehicle Accessories Company

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This customer received 74 logo designs from 36 designers. They chose this logo design from CKS d e s i g n as the winning design.
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Logo Design Brief
I need to rebrand this company that I purchased - EZ Turn Signal Kits. The current logo that I attached is dated and too archaic looking. This logo needs to appeal to the outdoors / All Terrain Vehicle / Utility Vehicle crowd (think: 4 wheelers, side by sides, dune buggy, recreational golf cart) type crowd. The products we will sell are: LED Light Bars that go onto ATV/UTV/Golf Carts, Turn Signal Kits to make these type vehicles street legal, accessory lights to improve the "cool factor" of the ATV/UTV/Golf Cart vehicles.
Target Market(s)
Target market is young (16) to middle age (55), probably male dominant crowd.
Industry/Entity Type
Recreation
Logo Text
EZ Turn Signal Kits & Lighting Accessories - please note that it is not "EZ Turn" signal kits, but "EZ" Turn Signal Kits.
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Definitely need to have something that encompasses the idea of an "outdoor brand"
Nice to have
- Would like to see a colorful logo that stands out, would look good as a sticker. Maybe something that has a UTV (side by side) or 4 wheeler in the logo?
Should not have
- Should not look anything like the current logo