• NZ$150

• 70 designs

• 22 designers

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Logo Design Brief

Task: To create an eye-catching graphic element to add to our existing logo for Elysian Foods 21st anniversary marketing material.
Elysian Foods is a small, family-run business based in Wellington, New Zealand. We produce Mediterranean dips and marinated olives in small, handcrafted batches and source fresh, local ingredients wherever possible.

Target Market(s)

Well-travelled entertainers, Foodie fashionistas/home chefs, Families with younger kids

Logo Text

"celebrating 21 years" or something more fun /specific to a 21st birthday

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• • Must use existing Elysian Foods logo (including Avenir (Medium) "Foods"). Attached below.
  • Graphic addition to logo should work to raise brand awareness, and emphasise both the company's longevity (and, ideally, that it is New Zealand-owned).
  • The design should embody a clean, modern, Kiwi (New Zealand), Mediterranean feel, giving the existing logo an updated look
  • Introducing a new font/typeface for the additional text would be very welcome! (Our current website is desperately in need of a refresh, so please do NOT use those fonts as a style-guide!)
  • Logo will be used on digital marketing platforms as well as large printed signage for Food Shows, so it needs to read well both small and large.

Nice to have

• • Ideal shape would be circle, square or emblem to give the logo proportions better suited to social media

Should not have

• Design should not be overly Greek, and should not be conservative.

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Files