Logo needed for Accounting Services Firm

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This customer received 104 logo designs from 42 designers. They chose this logo design from NDRO as the winning design.
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We need an updated logo for Rayburn Business Strategies. The current logo is outdated and unattractive. Rayburn Business Strategies is a solid, affordable financial consulting firm for small business owners - giving businesses advice when making significant financial and operational decisions. Services include: chief financial officer services - analyzing major business components, including sales, operating costs, and cash flow; new business startup consulting, strategy consulting, marketing consulting, nonprofit organization consulting, financial review meetings (the owner is a certified public accountant), and organizational consulting - which includes operations and employee performance consulting. See www.rayburnbusinessstrategies.com
The new logo should be professional but not boring. It should appeal to men and women. It should be modern and clean.
Target Market(s)
Typical customers include bankers, lenders, tax CPAs, commercial real estate brokers, commercial insurance agents, and other outsourced consultants.
Industry/Entity Type
Consulting
Logo Text
Rayburn Business Strategies
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Bold colors, strong but warm.
Nice to have
- I would like to see a logo that comes up with a creative, meaningful icon to be the main pictorial for the logo (like the Apple logo). Perhaps try a tree or a conceptual tree as an icon for the logo; we use trees as symbols on our website for maximizing profitability and accelerating growth. It should still be modern and current. It should be subtle and sleek.
Should not have
- No squiggly lines or anything too feminine or anything that does not come across as professional.