Packaging Design for a Screen Protector

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This customer received 37 packaging designs from 9 designers. They chose this packaging design from RenCan as the winning design.
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Packaging Design Brief
Need a new product packaging in envelope format (die-cut file attached) The product is a liquid screen protector (it's a clear liquid coating that you wipe onto the screen and makes is stronger, scratch resistant and shatter -resistant).
-Attached is the die-cut (use the ULTRA ARMOR named product's file for die cut as it's different than others)
- YOu will see red white and blue envelope designs of our other brand as reference. We will launch a new second brand and need a makeover that won't look the same.
-The packaging needs to be completely different look and feel. I don't have any idea at the moment so I will need few options to begin with. Please don't make the design too generic. We need something sophisticated.
- Icons (features) and images on old packaging needs to change as well (but the text of icons will remain).
- Name "Liquid Glass" will be replaced with "BREAKFREE".
- Please use the new logo attached
- Please make sure there is the hook hole in your design same as die-cut
- If you use gradient colors or backgrounds please keep print-ability in mind.
- Please mark "$150 Screen Protection Guarantee" on the packaging as well.
- We need to show the liquid aspect similar to older packaging. With some liquid drip on the images. Please use tablet, phone and smart watch images similar but not the same. Please make sure they are not Apple products and they are generic to avoid copyright issues.
- Once the design is finalized we may ask you for 2 additional color versions of the same packaging.
Updates
Low designer entries
Low designer entries
Target Market(s)
22-46 yr old unisex
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Logo: Break Free
Title: Liquid Screen Protector
Icons: Replace withth new ones
Devices: All 3 devices phone, tablet and watch images with similar liquid effect to original but do not copy device images or wet effect. Must look different
Should not have
- Do not use Luvvitt logo
Do not use Made in Germany