"Made" (a real estate development company logo)

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This customer received 104 logo designs from 62 designers. They chose this logo design from Kim Ji as the winning design.
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Logo Design Brief
The company is called MADE
it is a real estate investment and development company
We are looking to create an original logo
We have a sister company that does construction called Matcon. I have attached the logos that we use for Matcon because we would like our new logo for Made to in some way relate to our Matcon logo. There are various ways that you can tie the two together. You can use the same color scheme, replicate some of the font or utilize the lion logo. The two should be related not the same.
The Made logo should be clean simple and bold without a lot of frill. Not ornate. It should utilize no more than two colors (not including the light or dark of the background) Preffered colors are greys reds blues
We may want to be able to add a phrase to the logo sometimes like "Investment and Development" or "Real Estate Development" or "Real Estate Investment"
Target Market(s)
Institutional investors
Industry/Entity Type
Real Estate Development
Logo Text
MADE
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- At least some relation to the sister company Matcon
Nice to have
- Ability to use as a logo or a logo + font
Should not have
- ornate and overly complex