Natural Skincare brand needs a ad design for after-sun lotion
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This customer received 20 advertisement designs from 8 designers. They chose this advertisement design from Miladin as the winning design.
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Advertisement Design Brief
We would like an ad that is dynamic and will attract outdoor people to moisturise and hydrate their skin after being out in the sun. Vitamin B3 (Niacinamide) helps provide cells with energy to repair itself after DNA damage caused bu UV radiation. Manuka oil has anti-oxidants that protect the skin against the harmful effects of the sun's radiation. Combined they are a powerhouse for healthy, hydrated and nourished skin. Great for those who spend a lot of time outdoors in the sun, or have sun spots or have been treated for sun spots. Surfers, atheletics, runners, people who work outdoors..We would love videos or animation. These products are made in WA, using 100% nature-derived ingredients. www.dermagen.net.au for more information. Would prefers video or animation ads.
Target Market(s)
people who are older and have actinic keratosis or skin cancer treatments, those that spend a lot of time in the sun, surfers, runners, atheletics, people who work outdoors, gardeners.
Font styles to use
Other font styles liked:
- Lato. See Brand Document.
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Benefits of Manuka Oil and Vitamin B3 (niacinamide) for healthy skin.
Emphasis on anti-oxidants which protect the skin from the effects of the sun's UV radiation, and Vitamin B3 which provides cells with energy to repair itself. Helps minimise the appearance of fine lines and wrinkles by hydrating and nourishing the skin. Also great as a moituriser for skin with eczema, dermatitis, rosacea, pimple or acne breakouts. Links to the original Brand Collection Document design ie colours, fonts, style, but still stand out and be bold, different from the normal ads you see on Facebook.
Nice to have
- Made in Western Australia using 100% nature-derived ingredients. Re-cyclable packaging. Best used with our Propolis Balm for concentrated healing, and Active 8 Serum for better hydrating and calming properties. Heal your skin with the finest ingredients from nature. Similar colours and branding design elements ie colours, fonts, style, as in the Brand Collection PDF. Consistency with existing ad material. See leaflet attached on Sun Damaged Skin.
Should not have
- Medical claims or unjustified claims.