Joint research project PU2R, focal area environment protection, water reuse, agriculture

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This customer received 75 logo designs from 21 designers. They chose this logo design from Ana Gocheva as the winning design.
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Logo Design Brief
The scientific research project with several research institutions focuses on the treatment of municipal wastewater with subsequent utilization for irrigation of fields. The fate of contaminants and pathogens and the possible transfer into the soil and groundwater and also into crops (plants) are within the research focus.
Important keywords are agricultural water reuse in connection with climate change, water scarcity, droughts. The project is influenced by the German Environment Agency (UBA).
Target Market(s)
Communication with the public and media, scientific community, administration, other stakeholders
Logo Text
PU2R (with a subscript "2"! The "2" might also be smaller since the reading/pronunciation is "PUR" like "poor")
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - "Water"
- "Soil" (as part of agriculture)
- "Plant" (as part of agriculture)
Should not have
- The logo does not have to harmonize with the institution's appearance but should not rub against it (the logo might be used in combination): www.umweltbundesamt.de