• US$110

• 97 designs

• 36 designers

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Logo Design Brief

We need branding for an international consulting agency specialized in the health sector in Africa.

The name of our agency is ** SanovAfrica **

As a major international consulting agency, we are going to revolutionize the health sector by providing access to health solutions (products and services) developed specifically for Africa.

To achieve this, we are bringing together philanthropists, NGOs, private investors and governments with a common objective: saving lives.

Therefore, the logo needs to convey:
- innovation and dynamism
- security, reliability, safety, health (obviously)
but also:
- seriousness, calm, solidity, long term orientation (so our investors, donors, and clients can sleep at night)

Colors:
- Green is an option: it is the color of nature and health but consider that it is used a lot by the ecology and recycling sectors which are not our core field. Health is our field.
- Blue is an option because it is associated with serenity, health but it is used by many consulting agencies. How can you differentiate us from the crowd since we are innovators?
- Cyan / aqua provide a middle ground.

Don't get limited by the above. They are guidelines; you can definitely use
color gradients or mix a combination of hues.

Ideally, we would like each designer to show us:
- 2 of the above color options
or
- one of the above + one other option of your choice.

Target Market(s)

- Philanthropists such as the Bill & Melinda Gates Foundation
- Large development agencies such as USAID
- Private sector companies with a solid sense of social responsibility.
- Start-ups change makers.

Industry/Entity Type

Government Health Service

Logo Text

Let's Build Today the Future of Health in Africa

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• In terms of deliverables, we want to see the following elements:
  company name (SanovAfrica) + logo + logo text (as a subline, positioned as you choose)
  NB: we are building a brand. It is extremely important for us to integrate the different elements of brand identity in a way that is coherent and reflects the sector (health) and the brand values (innovation, impact, reliability, social change).

Nice to have

• - Africa appears in the name of our company so please use something else to represent Africa visually: if you find more subtle ways to reflect "Africanity" in your work, we will notice the extra effort.
  
  If you want to get your work noticed, I recommend you exploit this point by researching "African symbols" or look at the work of other African designers to get a feel for it.

Should not have

• We do not want to limit your creativity: the sky is the limit.
  
  But please: no animals, no trees, and no more map of Africa.
  
  Now let your creativity flow and show us how talented you are!
  
  Thank you.