Betterlend - logo design

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This customer received 74 logo designs from 46 designers. They chose this logo design from Gigih Rudya as the winning design.
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BetterLend is a home loan broker that finds the best home loans to suit our clients. The brand is authoritative but contemporary.
We want to convey professionalism while also being relatable and contemporary for younger mid-twenty to mid-thirties consumers to be attracted to the brand.
We are looking for a design that says home and loan. An example is a house with a 'approved tick' forming part of the roof.
We are open to different examples.
We want Better and Lend to be differentiated.
Colours like a light blue and green are what we like, but we are open to suggestions.
Please see uploaded style guide for assistance.
This is only a guide and we are happy to take suggestions.
Target Market(s)
Young Professionals 25-40.
Industry/Entity Type
Mortgage Brokerage
Logo Text
BetterLend.
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Other font styles liked:
- CoHeadline / Lato (google) / Assistant (google)
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Better and Lend must be differentiated, lend must be in a different colour.
Nice to have
- An option that incorporates our call to action.
Betterlend - a better way to borrow