Logo design for sleeping system (mattress)

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This customer received 91 logo designs from 29 designers. They chose this logo design from sam studio as the winning design.
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=> SEE UPDATED BRIEF!
YOU is a new brand introduced first in the German speaking European Market. YOU represents a new innovative sleeping system that helps the human body best to revitalize the body during sleep. The purpose of the brand YOU is to help people get fitter during sleep. YOU stands for a positive lifestyle.
One of the slogans/selling lines used by YOU which best represents the character of YOU is: “Get fit by sleeping”
=> Please refer to design brief.
Updates
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Need a couple of days before selecting a winner
Low designer entries
Target Market(s)
German speaking European Market. People 25 to 45 years with an awareness that fitness is good for their body and with an open mind to new developments.
Logo Text
YOU
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Other font styles liked:
- Montserrat (can but not a must!)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- => SEE UPDATED BRIEF!
Product name YOU expressed in 3 capital letters in our corporate blue color (PLEASE REFER TO DESIGN BRIEF!)
Nice to have
- Pictorial or abstract marks combined with letter marks (please refer to design brief).
Should not have
- The design should not be very colorful and playful (please refer to design brief).