• C$240

• 38 designs

• 18 designers

---

Label Design Brief

Need a design for a new beer. Launching a new beer with hopes of making it into a flagship product for the brewery.

Winning designer may be asked to help with entire portfolio refresh and update at a later date.

Requirements:
Design the imagery/illustration of beer can
Name of Beer: Jumbo IPA
Vintage aesthetic, vibrant colours, premium look and feel
Include logo of company on package design
Must include jumbo elephant image/illustration/artwork/custom

Key items to consider:

473mL (tall boy can)
Jumbo was an African elephant (no references to Indian elephants please)
Lots of colour is preferred

Additional contract work available post project. Looking for additional desgin help on private contract

About Us:
https://www.railwaycitybrewing.com/

Small location in St.Thomas. We set out to start the brewery, entrenched in the history and folklore from years past. The idea was to create a brewery that honoured the history and heritage of our small industrial town.

The railway has been a part of St. Thomas since the completion of the London and Port Stanley Railway in 1856. More than 26 railways passed through the city. St. Thomas was the fastest shortcut between Chicago and New York: two major railway cities. This provided the foundation for the birth of St. Thomas due to the provision of employment and, subsequently, the income to sustain the community. St. Thomas then became known as “Railway City”.

Jumbo is featured throughout St.Thomas from the life size statue at the city’s west entrance, to the large wall murals adorning our downtown buildings. Jumbo was the prize attraction of the P.T. Barnum Circus that performed throughout North America. During the early days, many circuses traveled by train, and thus many traveled to St.Thomas as part of their route.

https://www.youtube.com/watch?v=vmRmD1GPpvg

https://www.youtube.com/watch?v=pSUM5gInOv4

Target Market(s)

25 to 50 year old men and women

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• Colourful, Jumbo the elephant as main image, premium look and feel

Nice to have

• celebration of Jumbo the elephant.

Should not have

• any reference to animal cruelty, poaching,

---

Files

Download all files - 2.8 MB