Trading Edge Capital - Hedge Fund Modern Logo Design

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This customer received 156 logo designs from 62 designers. They chose this logo design from Nigel B as the winning design.
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Logo Design Brief
Logo should be modern and professional. Should be able to easily read the text and look at the logo and understand the company is in the finance/stock market field. If color is used it should be minimal otherwise use grayscale. If stock market chart art is used it should be simple and not overwhelm the eye when looking at the logo.
Target Market(s)
Hedge Fund. Finance individuals with a high net worth.
Industry/Entity Type
Stock market
Logo Text
Trading Edge Capital
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- “Trading Edge Capital” must be in the logo. Text should be more modern.
I am putting that you can select the color BUT I am leaning toward “grayscale”. So if you add color it should be more subtle.
Nice to have
- Some sort of simple lines or shape or design in addition to the words by themselves. Any lines should be clean sharp lines with very little or no curves. Hence the “Edge”.
Should not have
- No cheap looking “art” or cartoon characters. Should not have bubble text. Do not add a “bull” or a “bear” in the logo.