• £190

• 95 designs

• 31 designers

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Logo Design Brief

Name of the company
1,000 Sneezes

slogan/ catch phrase (if it has one)
Limited edition art in your pocket.

What’s your target audience
End user will me mainly men, 21 to 60, fairly well off, interested in art, quite conservative and handkerchief users.

Your industry:
Handkerchiefs

Your main product/service:
Limited edition art handkerchiefs. These are handkerchiefs with beautiful designs screen printed on. Each design is limited to 1000 pieces.

Your unique selling points:
High quality handkerchiefs with limited edition art on them.

Any important brand values or stories important to your brand:
Best quality materials and fine art that give the best in pocket and collectible experience.

As far as the type of the logo there are six basic types. Knowing what you are looking for helps me narrow the sketches to more accurate concepts. You can pick one, two or three different types for me to work on.

1. Wordmark: A text treatment of the name Yes/ no
Yes

2. Lettermark: One or more letters from the name Yes/ no
Yes


3. Emblem: The company name and a shape or image yes/ no
Yes

Examples: Audi, Southwest, Puma, Target

4. Pictorial mark: A symbol or icon Yes/ no

5. Symbolic mark: An abstract shape or symbol yes/ No
NO

6. Characters: A person or animal yes/ No
NO

Culture:
Classy, grown up, art, quality, limited edition, collectible

Wives buying presents for husbands. Collectors wanting to buy more.

Voice
Grown up but fun, classy but not stuffy.

Benefit:
A beautiful and collectible thing to own.

Values:
Reliable, trusted, quality

x-Factor:
No one else does this
Other:
The logo needs to work well in one colour only: White out, Azure blue, lime green, fascia pink and black.

Target Market(s)

Gifts for men, so men will be the end users, but purchasers will be mums, girlfriends and wives mainly

Logo Text

1,000 Sneezes

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Needs to be classic and classy.

Nice to have

• More than just a wordmark. Add in an element. think hankerchiefs and art, could be framed, easel etc