• C$300

• 252 designs

• 61 designers

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Logo Design Brief

Kayak (Sea Salt Company) is looking for our new logo for our premium finishing sea salt. We are located on Vancouver Island, British Columbia, Canada 🇨🇦 , where we source our amazing salt in small batches from the cold, pristine waters of the pacific ocean by kayak.

Design Style: Simple, clean and minimalist looking logo.

Company Colours: White and Rich Dark Blue (Salt and Pacific Ocean).

We really like the idea of a one colour logo. Our logo in WHITE on a pacific ocean blue background or the opposite of the logo in PACIFIC OCEAN BLUE on a white background.

Design ideas: starting points and thoughts. You do not need to include ALL of these. We do not want a busy logo.

1. Kayak: The outline shape of the front of a kayak. The part you would see if you were sitting in it looking out at the water. We do not what logos that show a full kayak.
2. Kayak paddle (or part of it)
3. Two kayak paddles crossed with the word SALT included.
4. Salt crystals- pyramid shaped

I have included images of some ideas I have quickly designed. Work with these and make them great or show me something new and amazing. Logo will be used on our tube type packaging as well. Mock-up designs welcome.

Target Market(s)

Upscale - Chefs and people who know great ingredients when they taste them.

Logo Text

Main logo word: KAYAK Secondary words: West Coast Sea Salt.

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1. The word Kayak or KAYAK. Any style of lettering.
  2. A kayak paddle (Please Google images if you don’t know what one looks like)
  3. The kayak paddle incorporated into the word Kayak or KAYAK.

Nice to have

• 1. Mountain in the background as part of the logo. Outline or detailed.
  2. Water

Should not have

• Please do NOT show a full kayak in your logo design.

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Files

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