• £110

• 88 designs

• 34 designers

---

Logo Design Brief

We've an existing logo that we'd like updating to include a new strapline.

To explain, we own a successful gardening business called Johnson Gardening Services Ltd which we are in the throws of expanding. We are happy with our existing logo but want to add 3 words to it - almost like as a strapline - to help differentiate us and explain how our gardening firm is different.

We are happy with the overall design of the existing logo so PLEASE DON'T CHANGE the logo in terms of colour, font or style. I'm not looking for a redesign of the original logo itself and I'll have to eliminate any designs that do straight away. What I do want though is the three words KNOWLEDGE SKILL PASSION added in to the logo somehow to make sure those 3 words are clearly included. Those 3 words encapsulate how we are different and I'd like them somehow included in the logo itself.

Clearly, I could just write the words below the logo and be done with it but I'm looking for something that looks a little better than me just plonking 3 words underneath like an afterthought. I want it to look like its always been there if that makes sense.

Whilst this is a simple project, the winning design will be one that has thought outside of the box to do more than just throw the 3 words under the logo. It needs a little more creativity to make it stand out.

For your information, the font's used in the existing logo are Placebo & Universal. HOWEVER, I've had submissions come through using my original fonts but I'm not sure it works. My website www.johnsongardening.co.uk uses the fonts Proze Libre and Open Sans and so think future submissions should try to use either of those fonts - whichever you think works best.

This is a GUARANTEED project but please note, many designs are coming through the same (probably inevitable) and so I'll be fairly choosing the first of any design that comes through. I will be making Participation Payments though in recognition of the time and attention people have given to this, albeit simple, project.

Industry/Entity Type

Gardening

Logo Text

In addition to the logo words Johnson Gardening Services, we need the words KNOWLEDGE SKILL PASSION

---

Font styles to use

Other font styles liked:

• Open Sans &/or Proze Libre

---

Colors

Designer to choose colors to be used in the design.

---

Requirements

Must have

• Our original business name must remain Johnson Gardening Services. Please no not remove any wording. The overall design must stay recognisable to the original logo.
  
  Must be easy to read from a distance.
  
  Must work well on a white background (no need to submit designs on a dark background)

Nice to have

• Our brand colours are purple (#592999) and green (#3cb64a).
  You may wish to incorporate the purple into the additions to the logo somehow without changing the original logo colours itself.

Should not have

• Changes to the original logo itself. The words, fonts, colours and tree must remain much the same although you can make slight changes if necessary to accommodate the additional wording.

---

Files