• £110

• 31 designs

• 17 designers

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Logo Design Brief

New Automotive Garage Logo Needed
We are completely rebranding RM Motor Engineers (rm-motors.co.uk) and changing the name to ‘The Garage Howden’, in order to move away from the dated/classic car association we currently have with the existing brand. We need a new logo creating as part of this rebrand.

Our logo needs to communicate to customers that we are:
• Large independent/non-franchise
• Premium
• Modern
• Professional operation
We are different to the small ‘backstreet’ garages and the very negative association attached to these. We position ourselves as a main dealer garage alternative, who is actually better equipped and with better facilities than many main dealers, with a highly skilled and qualified technicians.

The location ‘Howden’ needs to be in a position that can be interchangeable with other locations should we seek to expand to more sites in the future e.g. The Garage Hull.

We want to keep the existing Navy blue as we’ve gained awareness locally through marketing activity using this colour, but we will consider other options. Everything else in the existing logo can go – it doesn’t need to be a circle either.

Industry/Entity Type

Automotive

Logo Text

The Garage Howden

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The location text must be in a position that is interchangeable if future expansion is considered, currently 'Howden' is the main location.

Should not have

• Nothing classic car related or that gives off a classic car association.