• US$300

• 17 designs

• 3 designers

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Web Design Brief

Company Info: Bossa Nova Robotics is a San Francisco based start-up and spin-off of Carnegie Mellon University Robotics Institute. Our mission is to transform the consumer experience through personal robotics technology.

Our first public brand, iLoveRobots.com (ILR), used these technologies to develop engaging toy and gaming category innovations that enhance the way children play and interact with new technologies.

This assignment is about the Bossa Nova Robotic corporate identity and not about ILR

The company is transitioning to include higher end consumer electronics and personal robotics products lines within the next few years, and we would like to establish a more formal corporate identity. Attached please find a user flow of the design needed, as well as our current logo.

High Res .EPS Link below:

https://bnrobotics.box.com/shared/static/f951def55ed4880f48de.eps


Design Vision: Bossa Nova Robotics is in search of a simple, clean and easily updateable corporate website with an integrated blog. The company's current public profile is primarily ILR with an emphasis our children's toy lines Penbo and Mechatars. Although you should be aware of these toy sites, please do not let them influence your design. What we are looking for is more of a blend of scientific and cool.

We would like to see a site template and design that is clean and approachable. It also needs to be able to support a CMS platform as we need the ability to allow our marketing team to update and manage content as well as add additional features such as video and ecommerce in the future as the company grows. These designs should also work well with Facebook and Twitter.

Attached is an image of our corporate card. The current color scheme is very basic but the design should complement them.

The final design and layout should communicate a sleek, innovative and technologically saavy consumer electronics and personal robotics company. Again, we are a consumer oriented organization but the key audiences for this site will be investors, media, retail and biz dev partners, and potential employees

Target Market(s)

Investors, Biz dev and other partners, retail, Media, employees. Consumers secondary

Industry/Entity Type

Electronics

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The site must have all of the tabs that we have identified in the attached user flow.
  
  The design must be able to support a backend content management system. We currently have an upgraded JimDo account, and can provide access if needed but will soon transition to our own site. we are open to your recommendations. Our objective is to be able to easily update the content without relying on a developer.
  
  Font should be sleek. And not bubbly.

Nice to have

• Clean site design. Simple layouts. A blend between scientific and cool. Easy to navigate tabs and sub tabs. forward thinking imagery
  
  

Should not have

• Nothing complex on the Homepage- should be very simple. No cartoonish robots, bright colors. Little or no use of humans in stock photos. No competative products or copy. Toys should be under product tabs, and not featured on the homepage as in our initial design efforts we felt that the two were aesthetically polarizing. Just to confirm, the Bossa Nova Corporate site should serve more as the parent site, and the toy lines should stay under the sub navs on the product page.

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Files

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