Zero Waste Paste - a revolutionary way of purchasing personal care products
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This customer received 70 logo designs from 26 designers. They chose this logo design from R!CKY as the winning design.
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Hi All - I am in need of a logo for my new business that is a part of the revolution of zero waste purchasing behavior!
Zero Waste Past (ZWP) will first launch re-fillable deodorant (or as we call it Underarm Paste) I need a logo that is bold, stands out, creative and funky. It needs to feel like we are trendsetting, the logo should exude confidence and trust in this product/brand, and that zero waste purchasing is cool, hip, and trendy yet sophisticated.
I am looking for 3 versions of the logo, words only, words and emblem, and emblem only.
I am also looking to get the 3 ZWP scents of the underarm paste made up into logos/labels that will also include the emblem.
See attached my product brief/ design deliverables and more background info on the business, the image/feel we want the business to have and the dispensing method and the product itself.
Target Market(s)
Looking first to target those who shop at re-fill stores or those with a similar ethical ethos. cool hip progressive Caffe, gym, that might stock it.
Logo Text
Zero Waste Paste, Zero Waste Underarm Paste, The 3 different scent labels
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- See ZWP brief/design deliverable PowerPoint that was attached