Freelancer for IT, organizational changes and strategy consulting needs a logo for his website
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This customer received 382 logo designs from 83 designers. They chose this logo design from Rlogo as the winning design.
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I'm doing external consulting as a freelancer for IT, organizational changes and strategy projects for banking and real estate companies. My transformation projects cover implementation of new IT systems, implementation of new processes, digitalization, automation and efficiency gains or cost reduction to make companies fit for the future.
Key message that the final logo should represent: Transformation, Change, Fit for Future, Project (delivery). Optional: Success, Performance, aim-oriented, Structure, Dynamic, Digitization, Strength
Please see attachment for more details.
Target Market(s)
Banking and real estate companies / managers. I'll usually support departments like inouse consulting, IT and strategy
Logo Text
1. Dr. Alexander Upitz, 2. Consulting, 3. Please use initials AU (somehow merged)
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Other font styles liked:
- Raleway
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- see word.doc attachment
- Please use initials AU (somehow merged); should be on the left side of my name
- AU should reflect transition / transformation / change (eg using small squads / points in a similar style like the first logo that I provided as an example within the word document)
- All letters of 'Dr. Alexander Upitz 'should have the same size
- Blue color: # 2A2A2A
Nice to have
- see attachment
Should not have
- gaudy colors or trivial, silly symbols. Needs to look professional for senior managers in the banking industry