• €190

• 382 designs

• 83 designers

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Logo Design Brief

I'm doing external consulting as a freelancer for IT, organizational changes and strategy projects for banking and real estate companies. My transformation projects cover implementation of new IT systems, implementation of new processes, digitalization, automation and efficiency gains or cost reduction to make companies fit for the future.

Key message that the final logo should represent: Transformation, Change, Fit for Future, Project (delivery). Optional: Success, Performance, aim-oriented, Structure, Dynamic, Digitization, Strength

Please see attachment for more details.

Target Market(s)

Banking and real estate companies / managers. I'll usually support departments like inouse consulting, IT and strategy

Logo Text

1. Dr. Alexander Upitz, 2. Consulting, 3. Please use initials AU (somehow merged)

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Raleway

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• see word.doc attachment
  - Please use initials AU (somehow merged); should be on the left side of my name
  - AU should reflect transition / transformation / change (eg using small squads / points in a similar style like the first logo that I provided as an example within the word document)
  - All letters of 'Dr. Alexander Upitz 'should have the same size
  - Blue color: # 2A2A2A

Nice to have

• see attachment

Should not have

• gaudy colors or trivial, silly symbols. Needs to look professional for senior managers in the banking industry

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Files