Logo for our brand The Art of Being Project
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This customer received 37 graphic designs from 10 designers. They chose this graphic design from Avery Danielle as the winning design.
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Graphic Design Brief
We require a logo design for our online platform The Art of Being Project. This platform will be a wealth of knowledge for people seeking ways to better their lives via free resources, blog posts from thought leaders along with paid online courses & masterclasses.
We use a fusion of ancient philosophies and practices, coupled with scientifically proven techniques and methods for transformation. Although we ourselves are deeply rooted in ancient philosophies and practices, we DO NOT want to come across as such in our marketing, we want to come across as strong, & accessible, NOT airy fairy spitituality. In the design, please keep it fairly simple. (no obvious images such as silhouettes of people meditating, hand in prayer pose, zen rocks etc...) As we are online, our logo needs to look captivating across all social media platforms.
Target Market(s)
Professional women & men, from the ages of 30 to 60.
Industry/Entity Type
Life Coaching
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Simple, somewhat classy and clean.
Nice to have
- Assessable, approachable and warm.
Should not have
- Typical wellness images or abstract images of spiritually related items such as zen rocks, sunsets, silhouette of meditator, things like that.