• C$300

• 120 designs

• 63 designers

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Logo Design Brief

- We require a logo for our small local business, currently serving the province of Quebec with the potential to grow internationally in Canada.

- The logo should be unique, clear, and friendly while portraying a “fine-dining” / high-quality gastronomic look to it. Easy on the eyes, portraying a refined but “accessible to many” look.

- Aliments LAD should be in the logo with the “LAD” in Upper Case.
Note: LAD is an acronym for Livraison à Domicile (which means Delivery at Home); will be used in future branding.

- The logo should also include a “5-star” rating commonly found in the Food and Beverage / Hotel/Hospitality industry.

- We are considering a good visual balance of the colors orange and/or green in the design, though feel free to explore variations according to your creativity. We like these colors but we are not married to them.

- We would like to see an easily identifiable icon of food that incorporates well into the logo. Examples such as a shrimp or fish incorporated into the design. Please do not use an icon in the logo that is too “cartoon-kid-like” (we want the icon and how it incorporates into the logo to be more formal and “business-like”.

- The visual message logo needs to be clear in such a way that by a user viewing the logo, it is apparent that it is related to food/fine dining delivered at home (or business).

- The logo design needs to aspire safe, good, local, food and trust to the consumer.

- Aliments LAD font style should match the style of the logo and be easily legible and identifiable.

- The logo will be used in a variety of mediums such as brochures, on our delivery trucks, business cards, social media, website, watermarks, and other promotional avenues.

- We are also interested to explore the creative use of negative space in the logo perhaps using a plate, fork or even food. It is not a requirement but may be nice to see what you come up with. As a general example: the FedEx Logo and its arrow.

- It would also be good if the Logo is clear enough if it needs to be scaled down and used as a profile image for social media and other 3rd parties. If not possible due to design constraints, then a variant of the logo for social media profile images is also acceptable to accompany the main logo design.

- The logo should be created with a transparent background so that it can easily be used in many areas.

Target Market(s)

Medium to high income families and businesses who wish to have fine dining food delivered to their door.

Logo Text

Aliments LAD

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• We require a logo for our small local business, currently serving the province of Quebec with the potential to grow internationally in Canada.
  
  - The logo should be unique, clear, and friendly while portraying a “fine-dining” / high-quality gastronomic look to it. Easy on the eyes, portraying a refined but “accessible to many” look.
  
  - Aliments LAD should be in the logo with the “LAD” in Upper Case.
  Note: LAD is an acronym for Livraison à Domicile (which means Delivery at Home); will be used in future branding.
  
  - The logo should also include a “5-star” rating commonly found in the Food and Beverage / Hotel/Hospitality industry.
  
  
  - We would like to see an easily identifiable icon of food that incorporates well into the logo. Examples such as a shrimp or fish incorporated into the design. Please do not use an icon in the logo that is too “cartoon-kid-like” (we want the icon and how it incorporates into the logo to be more formal and “business-like”.
  
  - The visual message logo needs to be clear in such a way that by a user viewing the logo, it is apparent that it is related to food/fine dining delivered at home (or business).
  
  - The logo design needs to aspire safe, good, local, food and trust to the consumer
  
  - Aliments LAD font style should match the style of the logo and be easily legible and identifiable.
  
  - The logo will be used in a variety of mediums such as brochures, on our delivery trucks, business cards, social media, website, watermarks, and other promotional avenues.
  
  - It would also be good if the Logo is clear enough if it needs to be scaled down and used as a profile image for social media and other 3rd parties. If not possible due to design constraints, then a variant of the logo for social media profile images is also acceptable to accompany the main logo design.
  
  - The logo should be created with a transparent background so that it can easily be used in many areas.

Nice to have

• - We are considering a good visual balance of the colors orange and/or green in the design, though feel free to explore variations according to your creativity. We like these colors but we are not married to them.
  
  - We are also interested to explore the creative use of negative space in the logo perhaps using a plate, fork or even food. It is not a requirement but may be nice to see what you come up with. As a general example: the FedEx Logo and its arrow.