• €90

• 47 designs

• 8 designers

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Car Wrap Design Brief

** UPDATE: TAKE OUT PRICE REFERENCE "600K..."
We need a unique and creative design for a panel truck. We plan to park it in heavy traffic'd shopping areas as an advertising board, speaking to our 1) niche 2) brand and 3) differentiation.

The overall objective of the wrap is to persuade our target audience to take action to: call us AND/OR visit website AND/OR take pictures of the truck and post on social media as something remarkable!

Our assets should be used especially our awesome home designs and floor plans found on our website >> www.parkerrosecustomhomes.com (visit the "House Plans" tab).

Target Market(s)

Upper middle class and up; upper income earners or retirees who are set financially pretty well interested in moving and would consider building a new home instead buying.

Industry/Entity Type

Contractor

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1. Creative artwork (MUST LOOK TWICE TO SEE THAT IT'S REALLY A TRUCK!)
  2. Bold lettering
  3. Our color palette where applicable (red/black see website)
  4. Artwork for 100% coverage of truck: LEFT & RIGHT SIDE PANELS ARE 18' LONG X 8' HIGH, REAR DOOR PANEL IS 8' LONG X 8' HIGH, BOX TOP (ROOF) IS 18' LONG X 8' HIGH/WIDE, BOX VISIBLE FRONT PANEL IS 7' LONG X 3' HIGH AND THE TRUCK CAB ROOF IS 6' X 6'.
  5. LOGO (attached)
  6. TAGLINE ( "FOREVER HOMES" ) ON BOX SIDES
  7. POSITIONING LINE ( "CUSTOM COUNTRY - LUXURY HOMES)
  8. PHONE # (304) 933-3374 ON BOX SIDES
  9. WEBSITE ADDRESS ( parkerrosecustomhomes.com ) on BOX SIDES OR CAB DOORS
  10. CONTRACTOR LICENSE #WV058715 ON CAB DOORS
  11. FACEBOOK & INSTAGRAM ICONS ON BOX SIDES
  12. QR CODE LINKING TO WEBSITE AND THE NATIONAL ASSOCIATION OF HOME BUILDERS MEMBERSHIP ICON MARK (attached) ON BOX SIDES, BOX REAR AND CAB DOORS
  13. A FIVE-STAR TESTIMONIAL QUOTE "They listen to everything we wanted and delivered more than we expected! They built our FOREVER HOME! - Cynthia T."

Nice to have

• Consider putting a complete CUSTOM COUNTRY - LUXURY HOME on the whole truck? Right side box = FRONT VIEW, left side box = REAR VIEW, rear door panel shows inside if you SPLIT the house in two from the side of the house, TOP VIEW OR ROOF VIEW can be on the box top and the CHIMNEY TOP VIEW can be on the cab top?
  
  -----------wrap inspiration links --------------
  https://www.google.com/search?q=dynamic+wrap+truck+by+signal+design&rlz=1C5CHFA_enUS915US915&sxsrf=ALeKk00sLPXp1LKvtXJmA5PQXWPrJ2lM0A:1609091886301&source=lnms&tbm=isch&sa=X&ved=2ahUKEwjgw6yy3u7tAhXPwVkKHSngAj0Q_AUoAnoECBIQBA&biw=1473&bih=862#imgrc=CW3N_4rvA6RM2M
  
  http://www.truckdesign1.com/
  
  https://www.facebook.com/renaulttrucksofficial/posts/you-already-know-the-tour-de-dynamics-trucksthey-are-so-impressive-that-they-hav/10156876889884940/
  
  https://gatecitysigns.com/box-truck-wraps-promote-the-competition-dining-series-in-greensboro-nc/
  
  https://www.pensacolasign.com/products/11/fleet-graphics-vehicle-wraps/58#smoothscroll

Should not have

• 1. NO PRICING INFO (WE TOOK THAT REQUIREMENT OUT)
  2. NO PURPLE ..PURPLE IS WHAT CAME ON THE TRUCK AND WILL EITHER BE PAINTED WHITE OR RED AND/OR THE WRAP STICKER WILL COVER IT UP. NO PURPLE PLEASE :))

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Files

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