• €190

• 69 designs

• 37 designers

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Logo Design Brief

We need a logo designed for a new brand that will be retailing premium gourmet salts and peppers.

The brand name is Bon V which is a take on "Bon Vivant" the definition of which is "good living" or "a sociable person who has cultivated and refined tastes especially with respect to food and drink."

Our salts and peppers will be packaged in glass containers (similar to test tubes) which are long and thin and so the logo should have a variation that works in a square or portrait orientation as well as landscape.

We are happy to give full creative freedom to the designer but like the idea of using a debonair character such as in the attached mock-up that we produced in-house to compliment this brief. Please note: this mock-up uses the Jonnie Walker Whiskey logo for illustration purposes only and so please respect their trademark.

We are completely open on colours at this stage but the design should be aligned with: organic, artisan & gourmet.

We do NOT want to include salt & pepper dispenser shapes in the logo as we intend to expand into other condiments in the future. Thank you!

Target Market(s)

Foodies, connoisseurs of fine dining, gourmet food lovers

Logo Text

Bon V (with a variation that includes the tag line "condiment company")

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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