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Changes to a modern Egg carton label
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This customer received 47 graphic designs from 18 designers. They chose this graphic design from apolgv as the winning design.
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US$290
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47 designs
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18 designers
Graphic Design Brief
We are looking to change up our egg carton label a bit to meet the requests of our customers. We are happy with the overall look of this label and don't want to differ to drastically from what we have. We would like to see a more modern look and attractive feel to the carton. We sell our eggs for a high price in a weathly area the cares deeply about where their food was raised and how it was raised. We would like to highlight that we are a pasture raised egg company. feeding corn and soy free diet. id like to also incorporate our logo larger somehow into the label.
Our customers requests that the size of our eggs "MEDIUM, GRADE AA" needs to be on the front of the carton somewhere. The " CA SEFS COMPLIANT" can stay on the back of the carton where it currently is. Both the CA SEFS COMPLAINT and the "MEDIUM GRADE AA" needs to be in caps and 1/4 inch in size.
our bar code needs to be larger so it is easier to scan
One of our customers sent a message suggesting that we add some branding/ product info to the front of our label
"I was in the store recently and noticed your product had made it to our shelves. One thing that stood out to me, compared to the other packages of pasture raised eggs, was the lack of branding/messaging on the front face of the label. Please see the other pictures referenced for comparison.
If you do another run of labels, I would recommend updating it to include branding/messaging to make it easier for customers to know what they are looking at without picking up the carton. "
Target Market(s)
high end organic food, people who care about what they eat. we sell to retail stores
Industry/Entity Type
Agriculture
Requirements
Must have
- high end attractive feel. most of the work on the label is done already. please see more info in the description section
Nice to have
- larger logo. branding on the front of the label. stand out on a store shelf. we love the looks of vital farms egg cartons
Should not have
- a cheap look. we sell high quality eggs so we want a high quality label. will attach some photos of of our current label as well as photos from other eggs companies in my area
