Logo design for brand extension in textile industry

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This customer received 231 logo designs from 123 designers. They chose this logo design from lnb... as the winning design.
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Logo Design Brief
We are an established company based in Australia, designing and producing bed linen and related home furnishing products. Our Master Brand name is LUXOTIC. We are about to launch a new range of bed linen and cushions and we will be branding this range as "LUXOTIC Master Suite" We need a logo design for this brand extension that is suitable for use in packaging and point of sale as well as on websites and product labelling.
Target Market(s)
Premium Bed Linen and Cushion purchasers, typically female 30 to 55 years old although this brand extension will appeal more to males than existing master brand
Industry/Entity Type
Textile
Logo Text
Master Suite as two words or Mastersuite as one word.
Logo styles of interest
Wordmark Logo
Word or name based logo (text only)


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must include a version of our existing LUXOTIC logo, must be suitable to reproduce in mono colour (greyscale of the mono colour ok)
Nice to have
- Balanced in terms of the prominence of the existing LUXOTIC logo and the new Mastersuite/Master Suite wording - thought given to how to reproduce on dark background and light background
Should not have
- Not overly complicated or difficult to read the wording