Education provider needs a landing page for its brand
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This customer received 11 landing page designs from 3 designers. They chose this landing page design from pb as the winning design.
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Landing Page Design Brief
We need a landing page for an advertising campaign that we are currently running on seek.com.au.
We're Monarch Institute. We offer Australian online qualifications (courses) that help people get jobs with the right knowledge.
We'd like a landing page that shows our quirky, fun style that breaks away from traditional, conservative education advertising. The final landing page needs to be a strong converter for leads as it can take up to 90 days for someone to decide to study a course.
Check out our website. www.monarch.edu.au
We also like the attached landing pages by Uber and Khan Academy.
Target Market(s)
25-45 yr olds who have recently searched for a course to study on Seek.
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- - Simple and uncluttered
- Logo
- Video - https://youtu.be/pPRrTD3vdNk
- 3 x dot points about why Monarch is your best educator partner
- It needs a lead form to capture user's details so we can nurture them in an email campaign. This will be a 'Learn More' button that allows them to add their name and email address and they will be sent information.
- 'Enrol Now' button
Nice to have
- - Simple list of courses that we offer