Supplement Package and Bottle Design*

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This customer received 33 packaging designs from 10 designers. They chose this packaging design from Luniere Designs as the winning design.
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We are a supplement company rebranding a number of product ranges for which we need a designer.
We will start with two products for joint health supplementation that are part of one range.
1. VOLPRAX V73 Internal Oil Drops
The internal oil drop requires a design for the outer box and inside bottle label – see attached.
Front of box should include the following text:
- VOLPRAX V73
- Internal Oil Drops
- Original formula from the oils of fresh Laurus nobilis L. leaves and Curcuma longa L. rhizomes
- Dilute before use
- Food supplement
- 100ml
- Some prominent icon/ graphics indicating use for joint health
- Adiofica logo
2. VOLPRAX T7 External Cream
The external cream only requires a design for the bottle label – see attached.
- VOLPRAX T7
- External Cream
- Original formula from the oils of fresh Laurus nobilis L. leaves + 7 select ingredients
- 150ml
- Some prominent icon/ graphics indicating use for joint health
- Adiofica logo
Overall design:
- Common design between both products (oil drops and cream)
Must appeal to a customer base of middle-age/ seniors
- Pharmaceutical product feel with touch of nature/ herbal remedy
- Design my convey a feeling of dependability, trust, effectiveness
- Premium product feel. These are very expensive products
- Design must be easy to adapt for new product ranges
- Use icons/ symbols to indicate health application, example: icon of knee to indicate use for joints
- "V73" and "T7" should be prominent to distinguish the products
- You have a choice of two Adiofica logos. See attached.
- Primary colours: white and rgb(33, 136, 135)
- Designers can also consider some use of stamped gold/ silver for embellishments
Once a successful design/ feel has been chosen then exact dielines will be provided.
Updates
Low design quality
Target Market(s)
Seniors (65+ years old) with arthritis. Generally retired and affluent.
Industry/Entity Type
Health Product
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- As per project description.
Please creatively use a laurel wreath in the design. Either as a standalone element or multiple laurel wreaths in the background of the design. Can be vector or blended image.
As the supplements are made from bay leaves (laurel leaves) this subtle connection should be present.
Should not have
- Should not be cheap design and loud.
Premium design that conveys trust and pharmaceutical grade treatment with embellishments reminding that this is a natural/ herbal remedy product