New logo for a new look! Auto sales and repair facility looking to "roll out" a new look!

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This customer received 111 logo designs from 54 designers. They chose this logo design from java land as the winning design.
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Logo Design Brief
25 years ago when I started in the Auto sales and repair business, I got out a paper and pencil, put my "Printmaster Gold" disk into my PC and came up with a logo! Needless to say it was, umm... basic. Recently, dreaming of a "fresh, new look" I purchased an Outdoor commercial sign and came up with a rough idea that I sent to a local sign company. It was then I realized that what I needed was a creative and artistic mind, not just another bored sign guy behind a PC. Of course all this is coming coming from a semi creative guy with ZERO artistic ability to "birth" my idea! The name of my shop is Import Enterprise and I wanted to focus on the Letters I and E to create a new identity, easily recognized. I have a "generic" business card that has a design in the corner that prompted the idea that looks almost like an I and E
Industry/Entity Type
Automotive
Logo Text
IE
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Something Automotive related. Checkered flag, wrench, Wheel/ tire, etc.