• US$150

• 206 designs

• 112 designers

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Logo Design Brief

Background
We need a new logo design for a plant-based meat brand. We believe plant-based meat is a sustainable source of food in the long term because its better for the environment with less greenhouse gas emission. Human population will continue to grow a rapid rate and at some point, our current source of food will not be sustainable for the planet. This is why we are starting this initiative teaming up with a well known global plant-based meat manufacturer to start our own label in our country.

Market
We are in a South East Asian Region where plant-based meat is not popular yet. Many people of mid to older demographics do not eat Pork and Beef due to religious reasons (at least most of them used to at some point). Young millennials segment on the other hand, are open to trying food trends. We are looking to start a green food movement with plant-based meat that taste just like beef, pork and chicken.

Target
With this initiative, our target is not only trend setting millennials but also older (traditional & religion) demographic who are conscious about their beef and pork consumption.

Brand Name and Logo
We are simply calling it “Future Foods”.

Colors we like
Green (open to exploring other complimentary suggestions)

References
Look up plant-based meat brands. We would love to see all inspirations.

Logo Text

Future Foods