Designing the logo, symbol and tagline for the parent company "YGR"

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This customer received 164 logo designs from 54 designers. They chose this logo design from wati rivca villia 95 as the winning design.
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Logo Design Brief
We are in the business of:
1. Finding & Buying buildings [RE Investment Management]
2. Managing buildings [RE Asset Management]
3. RE Capital Markets Advisory
4. Adopting the best technologies to “smarten” buildings [Proptech]
5. Making RE transactions happen [RE Investment Banking]
Differently said, we are in the business of helping people make money by investing in RE and from their RE.
*Note: RE = Real Estate
Target Market(s)
Our customers are ideally B2B customers. These are institutional investors who invest in RE. For example:
- Foreign Institutional Funds
- Insurance companies
- Family offices
- Pension Funds
- NBFCs and Banks who have acquired commercial assets through foreclosures
- HNI/Family Offices that own commercial assets but don’t run them professionally
Logo Text
YGR
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- We are looking for a logo, symbol and a tagline. The design should capture the brand soul essence of - expertise (trust) and innovative (smart).
Nice to have
- The design must be Simple (Uncluttered), Strong (Gravitas), Modern (Fonts, clean lines, contemporary. We should be able to identify the logo from a distance.
Should not have
- Italicised / curvy fonts.