• A$110

• 18 designs

• 2 designers

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Graphic Design Brief

The Brief for Designer;
1) Overview and Background
What is Required? – A 2020 Gourlay Family Greeting Card
Sue and Tim have 7 children and their (6) partners and 14 Grandchildren; ( See List of individuals, names, and ages of Children below)
The idea is to have a unique design for the 2020 Annual card which is an update for family and friends and will largely comprise a collection of photos ( collage) pictures from throughout the year and a few words and greeting from Tim and Sue.

2) Target market and Audience
There will be approx. 250 hard copies of the card made and it is intended they will be copied at Zerox and distributed by hand; email and snail mail;
The target market is Family (close and extended), Friends/acquaintances, and work colleagues.

3) Format, Design Specifics, and Template Preferences;
Template; It is anticipated the successfully completed design will be in the form of a file that can be sent to the Zerox or similar printer.
Format; (Double-sided A4); It is required that the design format be such that it can be printed in full color on A4 Double-sided and then folded in half to create A5 size with a front and back to the card as well as a centerfold.
The desired outcome is for a collage of pics from those supplied; loosely grouped by sub-family. It would be good for the design to have a creative theme/style or uniqueness.
There are a couple of larger family shots which should feature prominently and be given size priority ;
To assist these are marked in the group with an “A”
Other pics are grouped with a “B” or C” and these have a lesser priority and can be sized accordingly;
Words/Heading;
The headline for the card is; ‘Greetings from “The Gourlays 2020”’
There are a few overview words from Sue and Tim that need to be included somewhere; These are shown below;

Target Market(s)

There will be approx. 250 hard copies of the card made and it is intended they will be copied at Zerox and distributed by hand; email and snail mail;
The target market is Family (close and extended), Friends/acquaintances, and work colleagues.

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Files

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