• €410

• 156 designs

• 38 designers

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Logo Design Brief

vinic.it is an e-commerce start-up focusing on the distribution of italian wines across Europe.

vinic.it will integrate the e-commerce functionalities within the websites of the most talented italian wineries in order to allow them to simply sell their products to everyone is interested in.
So, it will be possible to shop a bottle directly from the winery's website or from vinic.it that will showcase all the available wines coming from our partners.

vinic.it will use the drop-ship model: the order is processed on the website and shipped directly from the winery, in order to reduce the shipment and storage cost for the customer.

"VINIC" is a sort of acronym for the italian words: "VINI IN CANTINA" loosly translated in WINES (DIRECTLY) FROM THE WINERIES

We would like to select as partners only the best quality wine makers across Italy in order to begin our activity mainly as a distribution services provider for wineries, but soon increase the awareness of the vinic.it brand, to become the most reliable website where finding the best wines to shop.

Requested deliverables:
- logo
- colors scheme: we'd like to focus on colors, so we request to the selected designer to identify also the main color of our brand identity, providing some guidelines for background colors, main and recognizable color, black and white use.

DETAILS:

Main ideas
Our brand should (could) represent one of these main ideas:

- vinic.it is DIRECT: our business model put in contact the final user directly to the small winery on top of a hill in Tuscany. We'd like to avoid any middle layer letting our customer free to decide which wine he would like to drink, so they directly select and purchase only what they really love.

- vinic.it is ITALIAN: we sell italian wines and we want to help italian wines become more famous across Europe, since today only a few of our wines are already recognizable, but there are many other valuable even if they "don't have a name".

- vinic.it is NATURAL: we'd like the idea of being directly connected to the producer and its lands

- vinic.it promotes QUALITY: we select only the bes quality producer and we definitely want to help them in promoting their excellences worldwide

- vinic.it is the pleasure of DISCOVER a great wine made by an unknown italian producer and being able to say "this is MY wine"

COMPETITORS

Since the brand identities of the italian e-commerce are very similar to each others, we'd like the designer to pay attention on what they have done and create something different in terms of colors, logo, font.

Is there a color a part from red that could be used for our logo?

- http://www.vinitalyclub.com/
- http://www.xtrawine.com/en
- evnia.it
- wineshop.it

Industry/Entity Type

E-Commerce

Logo Text

vinic.it

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Requirements

Must have

• the whole name "vinic.it" without any capital letter, and should be very well readable and recognizable

Should not have

• We are italian, but we don't like the italian flag colors ;)