Packaging for a Herbal Coffee Brand
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This customer received 58 packaging designs from 13 designers. They chose this packaging design from Soluciones Creativas as the winning design.
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Packaging Design Brief
We need packaging for a herbal coffee brand. I want the packaging to be fun, bright and have some image of coffee drink (NO BEANS as it does not contain coffee) on it.
The product is called Coffee Substitute. It's gluten-free, acid-free and caffeine free
Ingredients
organic roasted chicory powder, organic roasted carob powder, and organic roasted dandelion root powder
Preparation Instructions - Coffee Press or Tea Straner
1. For each 6 oz of water add 1-2 heaping teaspoons of Sip coffee substitute to a coffee press or tea strainer (add more or less water depending on your strength preference)
2. Pour hot water—not quite boiling—into the pot/cup, and gently stir
3. Let stand for 10-15 seconds then press the plunger down slowly, or remove the strainer.
4. Sip and enjoy! (see what we did there?)
"Use By" line: Best if used within 6 months of opening
Statements regarding dietary supplements have not been evaluated by the FDA and are not intended to diagnose, treat, cure, or prevent any disease or health condition.
Target Market(s)
Health oriented women who can not drink coffee but want to enjoy the flavor of it.
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- An image of coffee. I'm cool if this is graphics or literally a cup of coffee on it.
some inspiration:
https://wearerasa.com/collections/bestsellers/products/original-rasa
https://lairdsuperfood.com/products/new-product-instafuel
Please make sure to follow these rules when designing per our printer - https://epacflexibles.com/wp-content/uploads/2020/02/Prepress-Checklist-Rev9.pdf Standard Stand up pouch - that is Height x Width x Gusset: 9 x 6 x 3-1/2 inches 230 x 150 x 90 mm Location of Zipper (Bottom-of-Bag to Bottom-of-Zipper): 7-5/8 inches or 192 mm See this also https://epacflexibles.com/wp-content/uploads/2020/02/LR-Submitting-Artwork-Guidelines-Side-to-Side-Registration.pdf
Nice to have
- Really FUN, BOLD,
Should not have
- Boring, plain, NO coffee beans. Should be CLEAR that it is a coffee substitute