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Update a luxury travel logo to help trailblaze into an exciting future*
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This customer received 227 logo designs from 74 designers. They chose this logo design from R!CKY as the winning design.
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US$390
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227 designs
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74 designers
Logo Design Brief
-We already have a logo we have used for 10 years in our awards business named the Boutique Hotel Awards. We need to udpdate it to move from a company that awards the finest unique small luxury hotels in the world to one that luxury travellers use to book high-end hotels and private villas.
-The difficulty in this job is that we need to retain some of the current logo's identity, but also to make it more slick, elegant and generally more fitting for a boutique luxury hotel members club that is seductive to curious luxury travellers.
Source material of current logos in use is here in case you need it:
https://drive.google.com/drive/folders/0B8H-ljGPISZ1Q29wTWtLZ3NGb0k?usp=sharing
Really looking forward to seeing your ideas and designs! Any questions, just ask!
Updates
Could anyone try a version where the leaves that form the wreath are made of keys? Many thanks for the great work so far :)
Added Wednesday, November 25, 2020
Gathering more feedback
Need a couple of days before selecting a winner
Target Market(s)
Luxury travellers. High-end and design-oriented hotel and private villa lovers
Logo Text
We want 'BOUTIQUE HOTEL AWARDS' to be written parallel or directly below to an icon in logo. Icon logo does not contain words
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- New update logo requirements, relative to old (current) logo:
1. words removed so they sit separate from the icon on left hand side and parallel to or directly underneath the icon. The should look fairly similar to the BOUTIQUE HOTEL AWARDS text you see in attachment.
2. Icon must consist of a two keys crossed. Keys should be ornate like the example we give attached.
3. Base of key can be unique ornate standard design or can contain the letter 'BHA' somehow like in the attachment sketch but better design obviously.
4. Wreath of leaves should surround the cross keys but we want the leaves updated from current format so that the angle outwards at increasing angles like attachment example shows.
5. Above all we need the logo to elegantly embody luxury travel, discovery and excellence. You can hint at this by framing on a compass pointed circle or any other idea you might have.
Nice to have
- Logo should be adaptable such that a banner saying 'nominee 2021' can sit over it nicely.
