• US$350

• 195 designs

• 52 designers

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Logo Design Brief

After 3 years in business, we need to transform our logo and stamp to be more unique and eye-catching. Our initial design was done in a rush and now we are ready to get after it.

Our company is based in Dallas-Fort Worth, specifically Richardson, TX. We are a recruiting firm, specializing in Accounting and Finance placement. We are beginning to expand beyond Accounting and Finance to Information Technology. Additionally, we began to offer consulting and temp placements last year.

Company name is Benchmark Search Group (but usually referred to as Benchmark Search). Our website is www.benchmarksearchgroup.com and can also be reached via benchmarksg.com. Our e-mails are benchmarksg.com

We are considering moving to SG where S can stand for multiple things:
Search - placement business
Solutions - temp/consulting business

I'm attaching our current logo, but also created a pinterest page with examples of some that I like: https://www.pinterest.com/tda77/bm/

The colors used should be the following
Orange:
R 255
G 102
B 0
H 24
S 100
B 100
L 63
A 57
B 73
C 0
M 74
Y 100
K 0
#ff6600

Blue:
R 0
G 51
B 102
H 210
S 100
B 40
L 21
a 2
b -35
C 100
M 87
Y 33
K 23
#003366

Target Market(s)

Accounting and Finance, Permanent Placement, Executive Search, and Staffing Solutions.

Chief Financial Officer
Chief Accounting Officer
Finance Director
Controller
Assistant Controller
Accounting Manager
Finance Manager
Senior Accountant
Financial Analyst

Industry/Entity Type

Recruitment

Logo Text

Benchmark Search or Benchmark SG )

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Color scheme mentioned above
  
  A universal message
  Unique symbol in addition to the wording
  Website and Social Friendly
  Unique and Identifiable
  Copywrite able
  
  Target Professional Audience who 100% have a BS degree and 90% have an advanced degree
  

Nice to have

• Founder's last name starts with the letter A. Would love a subtle way to emphasize the A or have it standout slightly without impacting the overall design
  
  Would be interesting to see a play on words with Benchmark

Should not have

• Animals or Mascots

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Files

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