• C$150

• 26 designs

• 13 designers

---

Logo Design Brief

We need logo or design for a coffee bag. The concept of the logo / design should have a retro feel or automotive or racing.

We want to tie in the nostalgic 1970’s feel of American muscle cars into our coffee brand.

The name of the coffee brand is Hellcat Coffee. The name of the specific coffee is Burnout Brew. The Hellcat logo is provided in .ai file or you can remove the Hellcat Logo from the eps file.

This instagram might give you the vibe or feel. @888_horsepower

The images could include a retro concept of the existing logo for the hellcat as attached. It could be using some images on my Instagram or from the links below. The Hellcat is a car that was originally from the 70’s but Dodge brought back the car in the late 2000’s so there are lots of ideas to pull from.

This is what the current version of Hellcat looks like so you get the feel for the car.
https://www.caranddriver.com/dodge/challenger-srt-srt-hellcat

https://www.caranddriver.com/photos/g33029574/2020-dodge-challenger-srt-super-stock-revealed-gallery/

Target Market(s)

American Muscle Car Coffee Drinkers

Industry/Entity Type

Automotive

Logo Text

Hellcat Coffee (main) Burnout Brew (secondary)

---

Logo styles of interest

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• The name of the Coffee Company:
  Hellcat Coffee
  The name of the specific coffee: Burnout Brew
  small text: Whole Bean Coffee 250g Roasted in Canada
  AEC logo or AEC logo laid into Red Canadian Flag
  Use the colour pantones for the correct colours in the logo.

Nice to have

• contained in a shape or border that would be easily used as both a logo or a label for a coffee bag

Should not have

• photo images

---

Files

Download all files - 1.9 MB