Online fishing tackle store needs a logo design

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This customer received 104 logo designs from 49 designers. They chose this logo design from prodesigns99 as the winning design.
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Logo Design Brief
We need a logo design for an online tackle store located in Sydney Australia. The company name is "Anglers Division" .
Looking for something different and that will stand out and related to fishing/water/fish.
Colours can be left upto artist .
Incorporate lures/hooks/plastics/anchors any of the above
If adding fish use fish caught in Australia eg mulloway snapper flathead bream .
Target Market(s)
Young to middle age adults 15-35
Logo Text
Anglers Division
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Character Logo
Logo with illustration or character


Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- An eye for detail.
Nice to have
- Variety of colour and design
Should not have
- Previous logo for company uploading .
Just as a reference , not looking for anything similar want something with more detail and the name incorporated into it