• €190

• 65 designs

• 40 designers

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Logo Design Brief

Hello,

We are a marketing agency. Our new client, C2FO is a software company. Here, a quick description of what they offer:
“C2FO's unified a secure platform provides many tools to help you manage your company's dynamic working capital needs. Whether you want to drive cash flow or net profit, you can take control of your financial and sustainability goals while strengthening your suppliers and customers. Because plans and needs change throughout the year, C2FO offers the flexibility to use your own balance sheet, a global funding network, or both - without impacting your trading partners. ”
You will find a presentation of the company in attachment.

Our goal is to build a club, a true community of Treasury Director of biggest French companies around our client and his offer. The club will meet each other five a time per year to discuss and debate about problematics of their jobs or companies. It's an idea laboratory where the Treasury Directors talk between peers. C2FO will be here to lead and shape the debate. The members of the club are prospects of C2FO, so it enables C2FO to meet them and sell them their software.

We need a logo for this club. The club is named “Cash Performance Think Tank”. It's the name of the Club that must appear on the logo, NOT the name of the company C2FO.

The logo must respect the graphic charter, especially the colors, of C2FO (you will find a PDF in attachment).

The logo must have inspiration of treasury and cash management but also aspects of club, community, idea laboratory. The logo must be refined and sober. For example, we don't want to see a big $ to symbolize cash and treasury.

Target Market(s)

Treasury Director

Logo Text

Cash Performance Think Tank

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Respect the text "Cash Performance Think Tank"

Should not have

• Logo too loaded, we are looking for something uncluttered / sober.

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Files