California dog accessory business needs a logo
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This customer received 174 logo designs from 70 designers. They chose this logo design from Birdcage as the winning design.
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Logo Design Brief
We're a small company based in California who makes handmade dog bandanas, and human accessories (like sweatshirts, scrunchies etc). We're all about those beachy minimal vibes.
You can check out our website www.califluffco.com and instagram @califluffco to see more of our style and what we're about. All of our sales come from Instagram too!
I've attached some examples of styles I am drawn to.
Target Market(s)
Women age 25-36
Logo Text
Cali Fluff Co.
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Incorporate the beach somehow - so waves, palm trees/palm leaves, sun something like that.
Softer, feminine vs bold and edgy
I'm not a fan of sentence structure logo names, so I'd prefer all caps or all lower caps.
Nice to have
- We're looking for a logo that is: beachy, minimal, handdrawn is a nice touch but not needed, and feminine. We don't want anything too cartoony or too bold.
Should not have
- Not be bold in color or angular in nature.