• £110

• 78 designs

• 28 designers

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Logo Design Brief

We need a logo and name lettering design for a blue water Oyster 625 sailing Yacht to use for general branding, and placement on the stern (rear of the yacht) and both sides of the boom (the horizontal beam that holds the mainsail down).

Her name is MAKARA - which means sea dragon in Sanskrit and is rich in mythological meaning. Protector of realms. A sailing vehicle of the gods.
Makara represents both the largest (macro) and smallest (micro) forces at play in the Universe as a whole, the unified field of all consciousness, and illustrates the descent of spirit into matter, as well as its ascent out of it.

The wording MAKARA and possibly logo design will be placed on both sides of the boom and also on the stern of the yacht (where it also needs to include the registered port name 'of Southampton' in smaller writing and still be legible). See attached images of old Delicia logo and name. Design to be one colour only.

The design needs to be unique, yet simple, elegant and impactful, and needs to be in the same blue as the current logo and name. We are quite keen on using some form of sacred geometry within the design, but without overcomplicating it.

Yachts are always feminine, we want the logo to convey wisdom, elegance, strength and power, and the fluidity of the ocean and water.

I have included the specifications of the yacht, some other MAKARA logo designs I came across on the internet and also some sacred geometry that we like.

The logo and lettering will be used on other collateral, such as clothing, letterhead, website, so needs to be versatile.

Target Market(s)

Yachting, leisure & luxury

Logo Text

MAKARA of Southampton

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Logo styles of interest

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Name MAKARA - as main focus
  Connect meaning of Sea dragon, with Astral & Ocean meanings
  https://www.ancient-symbols.com/makara
  https://en.wikipedia.org/wiki/Makara

Nice to have

• Sacred geometry - seed of life
  https://blog.goddessprovisions.com/sacred-geometry-101/

Should not have

• Should not be too complicated

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Files

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