• US$300

• 68 designs

• 12 designers

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Icon Design Brief

We know the piggy bank is the icon for money saving. But what about a recognizable icon for aging?

This is not an icon for an app, a piece of software, or a company. This is a call to re-create a new, fresh icon for "aging". Let's re-imagine the "icon" of aging beyond canes and hunched backs. This world deserves a better brand for aging. The designs need to be instantly recognizable – and appropriate for use in reports, presentations, infographics and such. Closer to an app icon on the phone than to a logo. This icon is a way of visually denoting ‘aging’ or ‘older people’, in the way a piggy bank is synonymous with money-saving, for example.

For the most part, the final file should be simple, with organic lines, vector illustration. Literal, not abstract. I'm trending towards greyscale. Outline or filled is up to you. The uploaded files are to be springboards to creativity. I call on experts like you! I've rattled off a few combination ideas based on the best images I could find.
Here are my mish-mash ideas...
- More clip arty/vector representations of the first two screenshots.
- A grey (older) bear (wearing glasses) sitting on the ground (demonstrates flexibility) pressing a bone together.
- An grey-haired lady balancing on one leg while playing hopscotch. (older folks are young at heart and stuck in older bodies!)
- A simplified, grizzled arm holding a pair of glasses (arm and hammer pic for inspiration)
- An older man in the snatch position of weight lifting. He might hold a weight above his head, or maybe a cane! (I like the side angle view)
- An older lady

Target Market(s)

General public awareness icon

Industry/Entity Type

Health And Wellness

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Font styles to use

Other font styles liked:

• no fonts

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• simple, refined, minimal, immediately recognizable,
  age-positive imagery
  self-explanatory

Nice to have

• greyscale - but not required.
  Vector illustration.
  Literal, professional

Should not have

• fonts, words, letters
  abstraction, geometric
  medical devices and negative connotations with aging.

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Files

Download all files - 0.7 MB