• US$150

• 255 designs

• 101 designers

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Logo Design Brief

Update 10/7: I would like to focus future submissions on a single concept to try to flesh out options to this theme: Use the H in "REHAB" to abstractly symbolize a ladder rung. Design a logo around this. The logo should still be modern and professional. The ladder suggests the "rehab" component of my customers business and also a stepping stone, a way up, etc.

Our company provides short-term construction loans for house flippers. Our customers are independent real estate investors purchasing run down homes and fixing them to sell or rent.

We are looking for a modern logo that can be used on our website, direct mail and signs.

The logo should convey that we are:
1. Professional - we know what we are doing
2. Reliable - we will do what we say we will
3. Easy to work with - Friendly and approachable
4. Tech savvy - our systems are state-of-the-art

Some of our design goals:
1. Simple design, either just the name of the company or the name and a relevant graphic. Any graphic should be original and help convey the desired image, not just a stock design that could be used for any logo.
2. Please do not submit logos with overused design elements (i.e. swoops, roofs, buildings, icons, bar charts, block letters, etc.) unless used in a genuinely new and unique way.
3. No more than two colors - black and dark green.
4. Must be able to be printed in black and white and at small sizes with no loss of clarity.

I look forward to seeing the creative designs you come up with! Fresh and original ideas are encouraged. Messages describing how design elements work together to communicate desired message are also welcomed.

Target Market(s)

fix and flip real estate investors

Logo Text

Rehab Capital

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Simple design, scalable

Should not have

• Overused design elements. Cliches