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Branding for new bioscience venture firm, 12 Bridge
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This customer received 127 logo designs from 48 designers. They chose this logo design from Dot Design 3 as the winning design.
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US$150
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127 designs
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48 designers
Logo Design Brief
We are two venture partners establishing our own venture capital and advisory brand for life sciences and healthcare entrepreneurs. We focus on early, pre-seed entrepreneurs - mostly physicians and science professors - and help them "bridge" the valley of death in funding (from grant to equity) and "bridge" the gap from research to commercialization. Partnerships and collaboration are important elements, as is the connection to Portland, OR. (The 12 bridges across the Willamette River in Portland are the inspiration for the name)
Target Market(s)
The two key constituencies for the logo / brand are entrepreneurs, and old rich white men who make large financial investments.
Industry/Entity Type
Venture Capital
Logo Text
12Bridge
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Attract the eye. Feature 12. Align with Silicon Valley design.
Nice to have
- Themes of crossing water or a chasm. Collaboration and networking. Support. References to biology and medicine. Double helix. Reference to Portland, OR.
Should not have
- Colors are open to suggestion and distinctiveness. Many submissions have been generic blue / gray.
