Blui

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Contest winning design

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This customer received 94 logo designs from 39 designers. They chose this logo design from Asmaulhusna as the winning design.

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Logo Design Brief

Blui is an online platform that aims to break paradigms in homecare in Chile, focus on disability support and aged care.
The main problems in Homecare are:
First, Homecare services are too expensive, and Second, it is to Hard to find good Homecare support workers
This friendly and secure platform will help to create that connection, on the one hand, elderly people and people with disabilities and, on the other hand, independent support workers.
Through Blui they meet freely and transparently to agree between them the type of service, the price of the service, and the date.
The platform scope will consider this type of services: Social support, Therapy Support, Nursing Service, and Personal Care.

Vision: Create the largest community in the country with the best independent professionals who provide care services to the elderly and disabled people living in their homes.




The graphic design of the Blui brand is aimed at communicating and generating identity in these fundamental pillars:

Pillar of Transparency:
Pillar of the Community
Pillar of Honesty

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Target Market(s)

• People seeking support: Sons, friends, or partners of someone that needs care at home. Aged: 30 to 60 years. Basic skills with technology.

• People that want to provide support:
1. Indepent professional that wants to complement Blui with another job. Male or female, that like the benefits to be independent and also have some basic skills with technology.
2. Companion: Maler or female that is retired but wants to help other people with social support. Age: From 65 years old.
3. Last year of students in Professional degrees: Students from therapy Support, Nursing Service, and Personal Care.

Industry/Entity Type

Home Health Care

Logo Text

Cuidémosnos en comunidad


Logo styles of interest
Pictorial/Combination Logo

A real-world object (optional text)

Abstract Logo

Conceptual / symbolic (optional text)


Font styles to use
Sans Serif

Colors

Colors selected by the customer to be used in the logo design:

e34197
a64599

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Files
Download all files - 0.4 MB
DOCX
Pitch Document
Wednesday, September 16, 2020
Payments
1st place
A$150
Total
A$150

Project Deadline
28 Sep 2020 21:59:58 UTC
Language

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