Packaging Design for an Innovative Product.

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This customer received 11 packaging designs from 5 designers. They chose this packaging design from Luniere Designs as the winning design.
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Village Secret’s OZO is an all in 1, eco-friendly, instant Barbecue starter kit. Comes in a compact transport & Eco-friendly box that completely eliminates the traditional and hard method of starting a Charcoal. Just light it at the bottom and the charcoal is ready to grill in 15 minutes. No need of expensive starter fuels, oils, fan etc. Ideal for Barbecues, Fireplace, campfires or stoves.
This project scope is to design the brand OZO & its packaging that showcases the usage & convenience of the product in an easy to understand illustrated way.
Target Market(s)
Middle East
Industry/Entity Type
Cooking
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- . Endorser Brand – Village Secret’s (to be used as endorser like Nestle or P&G, “Village Secret” logo is attached separately)
2. Main Brand – OZO
3. Product Description – INSTANT CHARCOAL KIT.
4. Major Claim – No Mess, No Hassle - All in One Grill Kit.
5. Secondary claims – All the benefits mentioned in Slide No.1
6. Usage instruction.