Almond butter sachet and jar for new brand called Love’s Larder

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Packaging Design Brief

Design for the front and back of a Almond butter sachet and jar, premium design aimed at the fitness market but still approachable for non gym goers.
The Brand name is Love’s Larder,
Kevin Love is the founder and a michelin starred chef. We want this to stand out from the crowd as a luxury, natural product for use in the gym as well as on the go, we like the premium look of black as a base colour and red colours as they don’t exist in the market, however they can be a little too bold, Our product is natural with no additives, it is vegan, paleo, keto, friendly, plant based and gluten free and only uses hi-Oleic Nuts and no sweetness or palm oil.
Pictures below of the pip&nut sachet and jar are the exact same style as our sachet and jar. The other product is one we really like the look of which is aimed at the fitness market, we don’t want to be the same but almost a hybrid of the two. Our target market however is the high end fitness community, especially with the sachet.

Target Market(s)

Health and Fitness


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • High end look and feel,
Nice to have
  • Any unique touches to make it stand out from the crowd

Files
Download all files - 18.9 MB
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