• US$110

• 44 designs

• 25 designers

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Logo Design Brief

We need a logo for our online-ordering and website design business for the restaurant industry. Our service is focused on the online ordering aspect so we want the logo to reflect that as well.

Our original brand is named Nom Nom Marketing and we're rebranding to MunchMama. You may check out our website below to understand our products and services.
https://nomnommarketing.com/

Logo feelings:
- Simple and uncluttered (avoid too complicated looking design)
- Clean and Modern (but no cold)
- A touch of warmth
- Do not want an image of a mother figure on the page. If there is a motherly figure can be abstract and not in your face. We don't want to portray a recognizable race.
- Likes to incorporate the concept of eating, munching, we're like a simple and clean bite mark, for example, to incorporate into the concept
- Don't want the feeling to be overly feminine although the name itself may tend to lean towards it.
- Most of the existing clients are Asian restaurants however we're not only getting Asian restaurants. The logo does not need to have a strong Asian feeling to it.

Colors:
- Colors that look appetizing and reminds people of food
- Warm reds, oranges, lime-green, lemon for example. Probably avoid cooler tones like blues and purples unless the concept requires it.

Font choices:
We want to simple serif font but steer away from Helvetica and Arial as they are getting too generic. We want a simple san-serif font with some "interesting" flare. Our existing Nom Nom Marketing logo uses the Montserrat font so the same font or a different font that is clean, very easy to read from a distance will be more ideal. We would steer away from serif or script fonts in general unless the concept is strong enough to those types of fonts.

Text variations:
MunchMama or munchmama (but not munch mama with space in between)

Logo usage:
Website
Mobile App (Square version)
Facebook page
Instagram page
Twitter page
Printing on T-shirts, business cards, mailers
Promotional videos

Requirements:
- All logos in vector EPS format
- Logo versions will be saved and optimized in for website and social media sites
- Square version of all logos
- All white version of the final logo
- All black version of the final logo
- All copies of logos with TM subscript text and a duplicate version with ® (we are filing our trademark)

That's all we can think of for now. Might add to this as we go. :-)

Target Market(s)

First market: Restaurant owners
Second marketing: Food-customers that uses online ordering web services

Logo Text

MunchMama

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• See project description

Nice to have

• See project description

Should not have

• See project description