TTS Metalworks Company Logo to be used on everything from signs, letterhead, and retail packaging.

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This customer received 17 packaging designs from 5 designers. They chose this packaging design from Muhammad Saaed as the winning design.
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Packaging Design Brief
This project is to find an appropriate logo for a new upstart company. TTS Metalworks is an ammunition manufacturing company that while reflecting on the past for knowledge looks forward to new challenges and discovery in the future.
No set colors restrict the design, but colors reflective of the industry such as black, greys, flat dark earth, and greens would be good to explore. The company is generally referred to as TTS for short and Metalworks should be more subdued.
Target Market(s)
Retail ammuntion purchasers, only sales, and distributors. We're looking to grab the attention of the under 50 crowd while not being offensive to those who are older.
Industry/Entity Type
Manufacturing
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- TTS in the logo. The design itself should not be overly complicated or look too busy. It should feel almost dangerous, but still plenty safe for the products to be found on any retail shelf or home gun safe.
Nice to have
- Possibly look at existing company designs such as Rogue Ale, Dead Air Silencers, and even the Fallout game series for inspiration to the styling we're looking for. Usage of old world weaponry names and references could be an idea to explore. Themes around the Spartans, Battle of Thermopylae, are Molon Labe are also ideas that could be explored in relation to weaponry, spears, or other similar objects.