School My Kid - Online Homework Help

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This customer received 151 logo designs from 67 designers. They chose this logo design from Jay Design as the winning design.
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Logo Design Brief
We need a logo that is prepared in various file extensions to be used on web pages, email marketing, paper and other printed marketing materials We anticipate letterhead, business cards, invoices, web sites, marketing materials such as t-shirts, etc.
Our company hires tutor consultants to help K-12 kids work through various academic challenges - especially as it relates to distance learning. Our engagement with the kids will be over Zoom, text, social media - with parents and the kids in their homes, and our consultants working remotely. Our consultants are college students or licensed educators. Our services will span tutoring children with topics that are challenging them as well as playing the role of accountabili-buddies. We want our site to be visually engaging, and plan to highlight our consultants, clients, success stories and to display reviews. We also plan to allow licensed educators to post workbooks in an etsy-type of marketplace.
Our visual tastes read more modern and clean, 2 - 3 colors max, we would love to see a logo that kids could relate to.
We would like to see logos with the company name only (School My Kid), company name and tag line (Online Homework Help), and stand alone logos (no words).
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Sick
Target Market(s)
the parents of K-12 students
parents will be college-educated professionals
Logo Text
School My Kid; tagline: Online Homework Help
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- visual objectives:
Students are happy
Parents are satisfied
tutoring sessions happen in the home for students
tutor consultants work remotely
all tutor sessions will be online
Should not have
- I'm seeing several designers using a graduation cap - is there another iconic image that will read "student success" without implying graduation? Many of our student customers are much younger... if you feel that the cap is a good design element, feel free to use it, I just want to be sure it appeals to the parents of children 5yrs. - 12yrs. of age as well.