• US$400

• 150 designs

• 41 designers

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Packaging Design Brief

We are a small, U.S. based, family-owned paint company that has converted some of our capacity to make sanitizer to help out during the shortages related to the COVID-19 pandemic. Our product is bio-based (made from U.S.-grown corn), super clear and clean! It will be marketed to schools, businesses and other customers in the U.S.

We need help THIS WEEKEND to design product labels in a few basic sizes for pails/drums (label size 8.5x14"), round gallon jugs (like windshield washer fluid, label size 6.25x10"), round quarts (label size 5x11"), and 8oz (label size 5x7") and 6 ounce cylindrical bottles (label size 3x7", for samples). A portion (a third?) of the label on the right will need to be used for ingredient and warning text. We are looking for a design for the one gallon jug size for evaluation. Once a design concept (and designer) is chosen, that design will be scaled/reconfigured into the different sizes shown above.

We would like the design to communicate: simple, clean, fresh, natural -- and would prefer to use green and/or yellow primary colors in the design due to the bio-based focus.

Major features to highlight on packaging:
- 80% ethyl alcohol
- Bio-based
- Made in the USA (could use a graphic for this)
- FDA approved formula (could use a graphic for this)
- Kills most germs and bacteria

In small text, we would like to include the text: "FDA Registration 3004785005" somewhere on the label.

For examples of competitive labels, image search: "FDA hand sanitizer brands".

Files attached: brand logo, pic of some of the bottles to be labeled, Word doc showing our initial sample label which includes the FDA-required text.

Target Market(s)

American consumers of all ages

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Clean, fresh look - suitable for us on clear or white stock labels. Graphics to quickly communicate key features: FDA approved formula, Made in the USA, Bio-Based. Must include all required warning and descriptive text as shown on the sample label. Proportions of label must be able to conform to the label sizes mentioned in the summary above.

Nice to have

• Prefer use of greens, blues or yellows to communicate the product's clean and natural ingredients.

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Files

Download all files - 2.3 MB